Einar & Bert Theaterbuchhandlung
Germanys first theatre book store Einar & Bert asked me to create a corporate design, a guidance system for bookshelves and various print advertising materials. The main goal was to design a monogram of their initials E and B with a high value of brand recognition, which later should also work as the key element of a corporate design pattern. During the day Einar & Bert is a book store with an integrated café that in the evening turns into a theatre with a daily changing playbill. With over 5000 selected books, international magazines and a determined theatre plan, Einar & Bert opened its doors as a new place for literature and art enthusiasts in Berlins hot spot Prenzlauer Berg.
Einar & Bert Theaterbuchhandlung
Germanys first theatre book store Einar & Bert asked me to create a corporate design, a guidance system for bookshelves and various print advertising materials. The main goal was to design a monogram of their initials E and B with a high value of brand recognition, which later should also work as the key element of a corporate design pattern. During the day Einar & Bert is a book store with an integrated café that in the evening turns into a theatre with a daily changing playbill. With over 5000 selected books, international magazines and a determined theatre plan, Einar & Bert opened its doors as a new place for literature and art enthusiasts in Berlins hot spot Prenzlauer Berg.
SERVICES
Advertising
Corporate Design
Editorial Design
Logo Design
PICTURE CREDITS
Store © Viviane Wild
Advertising © Nicolas Oswald
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